Want to add author tracking in your WordPress sites to get all useful insight for authors?
Yes, as a site owner, we all want find impactful articles. Sometimes because of the topics and sometimes due to the writer and its writing style. But how to find which writer or which article is performing well?
As such, Google Analytics does not allow the blog owner to track the fellow blog author’s performance. You have to set by yourself or using 3rd party plugin. But if you want author tracking for checking the performance of your blog author, there is the way. You can do it by adding the Author as a custom dimension.
However, the question is, how to do it?
Here, I am sharing here step by step guide for setting up author tracking in Google Analytics. Let’s start with some fundamental questions.
What You Will Learn
Why Do You Need To Add Author Tracking?
There are many reasons for installing Author tracking in Google Analytics. One such is it gives you an insight into the blog author’s performance. Apart from this, you can:
- Find the most popular Author in case of multiple Authors
- Analyze bounce rate and see Author’s article quality
- Segregate articles and page view by Author
- Optimize your site in a better way from instant WordPress author stats to extract more insightful information
Setting Up Author Tracking In WordPress Using Monster Insights
As I already said, there is no default setting in Google Analytics to track your blog authors, but you can do it with the help of the MonsterInsights plugin. It is the best and easiest plugin for WordPress to follow the Author and get useful insights.
After installing and enabling it, you can see individual Author’s idea, page views, bounce rate, and most popular Author of your website. Not only this, but you can also add a custom dimension for better tracking.
Without wasting your time, let’ jump directly to the steps.
Go to the official site of MonsterInsights from here:
Now, click on the ‘get monster now’ tab and choose your plan or you can directly go to your website and install the plugin and activate it.
Once you activate it successfully, go to the Insights tab and click on Addons to install as well as enable the Dimensions addon.
Next, you need to connect Google Analytics with WordPress. For that login to your MonsterInsights account, find the license key, and copy it.
In your WordPress blog, go to Insights >> Settings, and in the field of license key, paste the key. Click on the verify key tab.
Now, from top of the page, click on the tracking tab, scroll down and choose custom dimensions from the left pane.
As you click, you can see a new page, here click on ‘add new custom dimensions.’ A drop-down list will appear, choose Author and click on ‘save changes.’
Now, go to your google analytics account, open your blog link.
Once you opened it, open the Admin tab from the left pane. Click on Admin >> Custom Definitions >> Custom Dimensions.
Click on ‘new custom dimension’ as shown in the below image. You can create a new custom dimension from here.
In the name field, add the Author and click on the create button. Do not change any other settings.
At last, match the Google Analytics index number with Custom Dimension ID. You can see it from settings of your WordPress MonsterInsights.
Find the index number of the Author under the Index column in Google Analytics and note it down.
Open the WordPress admin area and go to the Insights >> Settings. Here you can see the tracking tab. On the left pane, you can see Custom Dimensions option, go there.
Check your Custom Dimension ID and the index number in Google Analytics. Both are the same or not. If yes, then your work is almost done.
If both are different, then make sure you enter the same number from the Google Analytics index column. At last, click on the save changes tab and head the next step.
Now, to track the blog authors, you have to add a custom report in your Google Analytics account. For that open Google Analytics, and go to Customization >> Custom Reports >> Report Content.
In the report content field, click on the metrics group, and add the Author. At last, click on the save tab.
Now you can see the traffic report for individual Author. Also, you can manage bounce rates and page views for blog authors.
In google analytics, choose Author as a secondary dimension for a custom report of the Author. For that, go to Behavior » Site Content » All Pages >> primary dimension >> Secondary Dimension (from the drop-down list).
Choose the author option under the custom dimension to see the reports along with other primary dimensions. In this way, it will add the author column and display the Author’s name with the post title.
With this, we sum up our article. Hopefully, you will apply this step and add the author tracking feature on your site. See, many options allow you to change the custom reports and other settings in Google Analytics. Even you can export the reports as a spreadsheet. You can try it b yourself.
Have more questions related to this topic, post it, the comment box is all yours.