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Why You Should Focus On Page Load Speed in 2019

Well, speed plays an indispensable role in this age of internet and technological advancement. Why should people wait if they have so many options at their hands?

Honestly, don’t we get irritated easily if a website takes long time to load? As per statistics, 50% of us don’t wait even for 2 seconds if the website content doesn’t pop up.

Now, who doesn’t want to increase the conversion rates and decrease the exit rates? One of the most crucial reasons of exit rates is poor page load performance.

You might be facing these same problems on your websites.

No problem!

Below, I will show why you should focus on page load speed as this year will be iconic for page speed.

Importance Of A Fast Speed Website:

Suppose you are looking for a particular item in a shop and if the seller takes a long time to show it, won’t you get irritated?

Yes, you will.

Something similar happens when we have to wait for long time for pages to load and naturally we get easily frustrated.

This is how the exit rates increase and many e-commerce sites lose their potential customers.

So, now this is clear that there is a direct relation between page speed and customer retention and exit rate.

The bottom line:

As per Google, page load speed is considered one of the major ranking factors.

In the year 2009, Google has taken the initiative “Let’s make the web faster” to make a number of commitments.

Throughout the last few years, with the advancement of technology and devices, the success of a website depends on how fast a website is loading.

What Is a Good Page Load Speed?

Or What is google’s recommended page speed score?

So, I divided Page Load Speed into three parts to understand it clearly.

As per the statistics, less than 1 second is considered as excellent, less than 2.5 seconds is acceptable and website that takes more than 2.5 seconds to load is simply poor.

Now, those pages which take more than 3 seconds to load can affect the website’s Search Engine Optimization (SEO) or rankings.

So, we can see that every second is vital in today’s internet experience.

It is common belief that fast websites are efficient, confident, professional and reliable.

Here are some important information according to the statistics report which can clearly state that why You should have Good Page Load Speed.

  • As per one report 79% online shoppers, if they find any trouble with load speed they simply avoid the website.
  • 47% of people want from a website to get loaded in less than 2 seconds.
  • 40% of people simply exit if the page takes longer than 3 seconds.
  • 85% of internet users while surfing internet on mobile site expect to load as fast as or faster than the sites on desktop.

Note: All above stats are taken from reliable internet resources.

Google Recommended Page Load Time:

According to Google’s latest research, the average mobile landing page takes 22 seconds to load. Research also suggests that 53% of people leave the mobile page if it takes to load longer than 3 seconds.

People want to get the information or the necessary data as soon as they click on your website.

The customers are required to and wish to pay bills quickly on banking sites. Google has found that 70% of pages take 7 seconds to load has the visual content above the fold.

To fully load the visual content above and below the fold take approximately 10 seconds.

This problem gives bad user experience to the users because as the loading time increases from 1 second to 7 seconds, the rate of visitor abandoning increases by 113%.

As per Google’s recommendation 70% of pages analyzed were over 1MB, 36% were over 2MB and 12% were over 4MB.

Using a fast 3G connection, 1.49MB takes approx  7 seconds to load. So you can understand how important is to optimize your website’s mobile version.

How Can I Check My Page Load Speed? : Best Page Load Speed Checker Tools

Before you go looking for a web developer who can optimize your website, you should understand what makes its slow in the first place.

There are several free page load speed checker tools that work really well. You should remember that the results may vary a bit whenever you run a page load time benchmark test.

No need to worry about that because small deviations happen naturally when testing sevrers have high load and high traffic. To check the performance of your website, here are a few  most popular tools for you.

#1: GTMetrix:

This is a free tool that gives a comprehensive analysis of everything related to the performance of the tested website.

One can choosethe location, type of browser, and other advanced options to run the test. GTMetrix provides page load time metrics and gives recommendation how and what to fix.

Check GTMetrix website

#2: WebPageTest:

This is another remarkable benchmarking tool. The tool has extensive documentation which covers all segments of the provided analysis. One can choose a browser and location to run the test.

#3: Pingdom:

You can monitor your website’s availability and performance through this another revoluionary benchmarking tool.

In a nutshell, the tool monitors sites and servers on the internet and if they detect any problem regarding it, they immediately alert the site owners.

Check Pingdom now.

#4: Google PageSpeed Insights:

One can safely start website page loading time analysis with the help of this Google PageSpeed insights.

It is a family of tools introduced by Google Inc which comes for the purpose of website’s performance and optimizations.

Among the four main components of PageSpeed family tools, PageSpeed Module (mod_pagespeed), PageSpeed Insights, PageSpeed Service, and PageSpeed Chrome are popular.

Check Page speed insights now.

#5: Load Impact:

It is a robust tool which works with extensive documentation to give detailed and functional remedy of complex websites.

It is a robust tool which works with extensive documentation to give detailed and functional remedy of complex websites.

How to Make Web Pages Load Faster?

Actually, website speed is affected by many factors, but there are certainly various optimization techniques that work well. Here, let’s focus on the most common problems that increase the average page load time.

These problems are not very complex and can be fixed with a little technical knowledge.

Note: This is just a few points on which you can work upon. While I have recently published detailed guide on reducing page load speed in just 25 minutes. Check Right Now.

#1: Oversized Images:

Oversized images must be compressed to get perfection. Otherwise, these images can slow down everything.

Without compromising the image quality, one can reduce the size using Adobe Photoshop, Gimp, ImageOptim or any other photo editor.

If you are wordpress user, then you can use below listed plugins:

  • Wp Smush
  • TinyPNG
  • EWWW Image optimizer

#2: Too Many Plugins:

Too many plugins makes it slower to load webpages.

To run properly, all add-ons need server resources.

It mainly depends ondatabase queries to function. One should always use only the plugins they need. Uninstalling the unnecessary plugins will help to make web pages faster.

#3: Caching:

Caching refers to a process of storing important data for future use. Suppose, the files you are searching at a webpage are stored on your hard disk in a cache subdirectory for your browser.

It allows the browsers of your visitors to collect copies of the website’s individual pages.

Instead of reloading the pages, it helps the browsers to pull up the content from their cache. By optimizing the caching system of your website you can also reduce the bandwidth.

For wordpress, you can use:

  • Wp Rocket
  • W3 Total Cache
  • Auto Optimize

#4: GZIP compression tools:

GZIP can reduce the size of the files by up to 70% on your website without compromising the quality of images and graphics.

I’m going to write a detailed guide on techniques you can use to improve your blog speed on blogginglabs soon and link to here.

#5: Use A Quality Content Delivery Network:

One should always use quality content delivery network which benefits websites in many ways. Besides increasing security, it can also solve loading page problems in several ways.

It is noteworthy that CDN serves static content HTML, images, CSS, JS) from a server which is closer to the user.

Among the most popular free CDN, Cloudflare is probably the best one which comes as a free tool.

#6: Remove Unnecessary META Tags and META Content:

Now-days, expertise and functionality of content are more relevant in ranking on Google. Most Meta tags are irrelevant to influence page ranks in Google now.

So, removing unnecessary Meta tags will surely help loading the web page faster.

We have seen some revolutionary developments in mobile technology including the popularity of the adoption of touchscreens, 4G cellular capabilities, and voice-based research and so on since 2009.

But this is the hard truth that the web itself has not progressed that much and instead of that it is going to be slower and heavier.

In 2019, for the reasons discussed above, the web will speed up and progressed. In a nutshell 2019 is the year of page speed for giving us the opportunities to speed up of our websites.

Thanks for reading the article, next, i’m going to write on actionable strategies that worked for me to make blogging labs faster.

Aakash Patel
About Author:
A Blogger, Full stack developer & Hustler from Gujarat, India. I'm a computer engineer by education and blogger by passion. Here, I share proven strategies to improve blogging, increase traffic and brand awareness. Let's connect on:

7 thoughts on “Why You Should Focus On Page Load Speed in 2019”

  1. This is a wonderful guide buddy. Image optimization plays a key role in website speed optimization. One must use a definite size of images, compress them before upload and use lazy load. To get a high score in GTMetrix, image optimization plays a crucial role. Keep up the good work.

    Reply
    • Thanks, buddy. yes, image optimization is much needed to get a good score in google page insights tool.

      Reply
  2. website speed, you have choose this topics to share your ideas, is extremely essential and effecting whole SEO paradigm. we have also facing slow website issue but dont have ideas to root out this issue but this article offers us to implement somthing new.

    Thanks a lot
    neeraj

    Reply
  3. Hi Aakash,

    You made fantastic points here. Website’s speed should be a primary part of focus because, of not for anything, it is a crucial element of Google ranking factor. Therefore, it must be a priority.

    Reply
  4. This is a much needed post. my page was taking 9 seconds to load before I read it. I then installed a WP plugin to make my images smaller and moved over to https secure. I think om on around 4 seconds now. Just doing those 2 things brought my page load speed down by 5 seconds! Pretty awesome if you ask me. I used the shortpixel AI plugin, had to pay for some credits for the 8k images I have on site. But now my visitors arent complaining and that’s what important to me. Thanks again for the article. I’m going to try Google PageSpeed Insights next to see if I can reduce to 3 seconds as you recommended.

    Reply
  5. Hey Aakash Patel ,

    Great post with helpful ideas. Thanks for making aware about the importance of fast speed website. I really like the points that you have listed. It is really importance to focus on page load speed, Whereas a site with fast loading speed provide several benefits. The page load speed checker tools listed by you are great and offers several helpful features. Using these helpful tool to check the speed will be a great helping hand. Your all the listed tools are effective but i truly like an idea of using Google page speed insights and GTMetrix. GTMetrix is a great tool that provide a comprehensive analysis for everything related to performance of tested website. The slow loading od webpage occurs due to several issues like over-sized images, including too many links, unnecessary meta tags and meta content. A fast loading webpage and website can also save crucial time, whereas slow loading webpage consume much time.Sorting these issues will be
    a great help to make the webpage loading speed working fast.

    Really helpful and essential post. Thanks for sharing.

    Reply

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