Well, speed plays an indispensable role in this age of internet and technological advancement. Why should people wait if they have so many options at their hands?
Honestly, don’t we get irritated easily if a website takes long time to load? As per statistics, 50% of us don’t wait even for 2 seconds if the website content doesn’t pop up.
Now, who doesn’t want to increase the conversion rates and decrease the exit rates? One of the most crucial reasons of exit rates is poor page load performance.
You might be facing these same problems on your websites.
Below, I will show why you should focus on page load speed as this year will be iconic for page speed.
What You Will Learn
- Importance Of A Fast Speed Website:
- What Is a Good Page Load Speed?
- Benefits Of Improving Web Page Load Speed
- How Can I Check My Page Load Speed? : Best Page Load Speed Checker Tools
- Factors That Slow Down Page Speed
- How Page Speed Affects SEO And Google Rankings?
- How to Make Web Pages Load Faster?
Importance Of A Fast Speed Website:
Suppose you are looking for a particular item in a shop and if the seller takes a long time to show it, won’t you get irritated?
Yes, you will.
Something similar happens when we have to wait for long time for pages to load and naturally we get easily frustrated.
This is how the exit rates increase and many e-commerce sites lose their potential customers.
So, now this is clear that there is a direct relation between page speed and customer retention and exit rate.
The bottom line:
As per Google, page load speed is considered one of the major ranking factors.
In the year 2009, Google has taken the initiative “Let’s make the web faster” to make a number of commitments.
Throughout the last few years, with the advancement of technology and devices, the success of a website depends on how fast a website is loading.
What Is a Good Page Load Speed?
Or What is google’s recommended page speed score?
So, I divided Page Load Speed into three parts to understand it clearly.
As per the statistics, less than 1 second is considered as excellent, less than 2.5 seconds is acceptable and website that takes more than 2.5 seconds to load is simply poor.
Now, those pages which take more than 3 seconds to load can affect the website’s Search Engine Optimization (SEO) or rankings.
So, we can see that every second is vital in today’s internet experience.
It is common belief that fast websites are efficient, confident, professional and reliable.
Here are some important information according to the statistics report which can clearly state that why You should have Good Page Load Speed.
- As per one report 79% online shoppers, if they find any trouble with load speed they simply avoid the website.
- 47% of people want from a website to get loaded in less than 2 seconds.
- 40% of people simply exit if the page takes longer than 3 seconds.
- 85% of internet users while surfing internet on mobile site expect to load as fast as or faster than the sites on desktop.
Note: All above stats are taken from reliable internet resources.
Google Recommended Page Load Time:
According to Google’s latest research, the average mobile landing page takes 22 seconds to load. Research also suggests that 53% of people leave the mobile page if it takes to load longer than 3 seconds.
People want to get the information or the necessary data as soon as they click on your website.
The customers are required to and wish to pay bills quickly on banking sites. Google has found that 70% of pages take 7 seconds to load has the visual content above the fold.
To fully load the visual content above and below the fold take approximately 10 seconds.
This problem gives bad user experience to the users because as the loading time increases from 1 second to 7 seconds, the rate of visitor abandoning increases by 113%.
As per Google’s recommendation 70% of pages analyzed were over 1MB, 36% were over 2MB and 12% were over 4MB.
Using a fast 3G connection, 1.49MB takes approx 7 seconds to load. So you can understand how important is to optimize your website’s mobile version.
Benefits Of Improving Web Page Load Speed
Having a fast loading web page is very crucial in today’s time. It can affect your site’s
traffic, conversation rates, and sales. This is why businesses pay close attention to their
website speed. A fast loading web page can give you the following benefits.
1. Better User Experience
One of the very first reasons why speed matters are because no one has the time to wait.
Having a slow loading web page can make you lose customers.
When customers visit your site, they expect it to load fast. But if your page loads slowly,
they will simply hit the exit button and move to some other site. No one has the time to
sit and stare at their phone screens forever.
The average attention span of a human is just 8 seconds. So if you want your website to be on the top, then you should work on its loading speed.
2. Increased traffic and conversion rates
When you have a fast loading web page, you automatically get more traffic to your site.
This helps in improving your conversion rates and sales.
What we are trying to say is that your page loading speed has a direct impact on your traffic and conversion rates.
If you have a slow page loading speed, it can negatively affect your site’s traffic. Less
traffic means fewer conversion rates. This is yet another reason why you should
improve your website loading speed.
3. Improved performance
Fast page loading speed also improves your site’s performance in every possible way.
From higher traffic rates to improved rankings, you can achieve it all by just improving
your page loading speed.
Having fast-loading pages means Google will get more pages to crawl. This means more
individual pages will get indexed. This will help in improving your site’s rank. It will
make your website more efficient.
How Can I Check My Page Load Speed? : Best Page Load Speed Checker Tools
Before you go looking for a web developer who can optimize your website, you should understand what makes its slow in the first place.
There are several free page load speed checker tools that work really well. You should remember that the results may vary a bit whenever you run a page load time benchmark test.
No need to worry about that because small deviations happen naturally when testing sevrers have high load and high traffic. To check the performance of your website, here are a few most popular tools for you.
This is a free tool that gives a comprehensive analysis of everything related to the performance of the tested website.
One can choosethe location, type of browser, and other advanced options to run the test. GTMetrix provides page load time metrics and gives recommendation how and what to fix.
Check GTMetrix website
This is another remarkable benchmarking tool. The tool has extensive documentation which covers all segments of the provided analysis. One can choose a browser and location to run the test.
You can monitor your website’s availability and performance through this another revoluionary benchmarking tool.
In a nutshell, the tool monitors sites and servers on the internet and if they detect any problem regarding it, they immediately alert the site owners.
Check Pingdom now.
4. Google PageSpeed Insights:
One can safely start website page loading time analysis with the help of this Google PageSpeed insights.
It is a family of tools introduced by Google Inc which comes for the purpose of website’s performance and optimizations.
Among the four main components of PageSpeed family tools, PageSpeed Module (mod_pagespeed), PageSpeed Insights, PageSpeed Service, and PageSpeed Chrome are popular.
Check Page speed insights now.
Factors That Slow Down Page Speed
According to researches, about half of web users expect a page to load in less than 2 to 3 seconds. If your web page takes longer than that to load, then it’s slow. Now the question is why do you have a slow loading speed? Well, there can be many reasons that contribute to it.
Here are some of the main reasons why you have a slow page loading speed.
Your website hosting company where you have placed your website can affect the loading speed of your site. In case, there are fewer resources on the server, it will slow down the loading speed.
Shared hosting is an economical option, but as far as the loading speed is concerned, it is not good for your website. Whether you have a small website or a large one, you should opt for private hosting or dedicated hosting. It will not only improve your website speed but also give you more control on your server.
WordPress plugins can help improve the functionality of your site. But too much of anything is not good. When you have more plugins on your site, it can affect the speed of your site negatively.
Having plugins on your site that are not optimised can drastically reduce the speed of your site. Some plugins occupy a lot of assets and database queries to load. These are the plugins that reduce the speed of your web page.
3. File sizes and types
Even the size and number of files you have on your site can also affect the loading speed of your page. If you have a lot of bigger files on your webpage, it will take more time to load. Also, you need to keep in mind the number of files you upload on your page.
However, by improving in connection speed, you can upload larger files, but you should still optimise your files. The best thing to do is to optimise images sizes and formats and also minifying your code.
4. Traffic volume
Many websites have limited bandwidth which refers to the total amount of data transferred within a given period. Getting more traffic to your site is great but you need to have the required bandwidth to handle higher traffics.
In case, your site has a set amount of bandwidth, it can slow down your site or can even shut down in some cases.
Based on your business and the amount of traffic you receive, you should keep adjusting your bandwidth. This will help you maintain the speed of your site.
How Page Speed Affects SEO And Google Rankings?
Speed is one of the crucial factors for websites. It is one of the Google ranking factors. In other words, the faster your website loads, the better will be your Google ranking.
Over the years, Google has provided many tools required for the improvement of page loading speed.
Google researches state that even a 1-second delay in loading time can reduce your conversion rates by 20%.
In July 2018, Google made page loading speed as one of the ranking factors on mobile searches. This is done to encourage the websites to provide a better user experience to the customers. Also, this update is going to affect the pages that have a slow loading speed.
Slow websites give you a poor user experience. As a result, the site receives low traffic. In other words, it has a high bounce rate.
The slow page loading speed can affect your site’s SEO. If your site is not ranking in the top 10 search engine results due to slow speed, you will automatically get low traffic to your site. This in return will reduce your conversion rates and hamper your business.
Therefore, you have all the reasons to improve your page loading speed. To check your website loading speed, you can use Google page speed insights. Once you know your website speed, you can work accordingly.
Google ranks websites with high loading speed on the top of the search engine results. If you want to take your website on the top, then you need to work on your page loading speed.
How to Make Web Pages Load Faster?
Actually, website speed is affected by many factors, but there are certainly various optimization techniques that work well. Here, let’s focus on the most common problems that increase the average page load time.
These problems are not very complex and can be fixed with a little technical knowledge.
Note: This is just a few points on which you can work upon. While I have recently published detailed guide on reducing page load speed in just 25 minutes. Check Right Now.
1. Compress Oversized Images:
Oversized images must be compressed to get perfection. Otherwise, these images can slow down everything.
Without compromising the image quality, one can reduce the size using Adobe Photoshop, Gimp, ImageOptim or any other photo editor.
If you are wordpress user, then you can use below listed plugins:
- Wp Smush
- EWWW Image optimizer
2. Avoid Too Many Plugins:
Too many plugins makes it slower to load webpages.
To run properly, all add-ons need server resources.
It mainly depends ondatabase queries to function. One should always use only the plugins they need. Uninstalling the unnecessary plugins will help to make web pages faster.
3. Use Caching:
Caching refers to a process of storing important data for future use. Suppose, the files you are searching at a webpage are stored on your hard disk in a cache subdirectory for your browser.
It allows the browsers of your visitors to collect copies of the website’s individual pages.
Instead of reloading the pages, it helps the browsers to pull up the content from their cache. By optimizing the caching system of your website you can also reduce the bandwidth.
For wordpress, you can use:
- Wp Rocket
- W3 Total Cache
- Auto Optimize
4. Implement GZIP compression:
GZIP can reduce the size of the files by up to 70% on your website without compromising the quality of images and graphics.
I’m going to write a detailed guide on techniques you can use to improve your blog speed on blogginglabs soon and link to here.
5. Use A Quality Content Delivery Network:
One should always use quality content delivery network which benefits websites in many ways. Besides increasing security, it can also solve loading page problems in several ways.
It is noteworthy that CDN serves static content HTML, images, CSS, JS) from a server which is closer to the user.
Among the most popular free CDN, Cloudflare is probably the best one which comes as a free tool.
6. Remove Unnecessary META Tags and META Content:
Now-days, expertise and functionality of content are more relevant in ranking on Google. Most Meta tags are irrelevant to influence page ranks in Google now.
So, removing unnecessary Meta tags will surely help loading the web page faster.
We have seen some revolutionary developments in mobile technology including the popularity of the adoption of touchscreens, 4G cellular capabilities, and voice-based research and so on since 2009.
But this is the hard truth that the web itself has not progressed that much and instead of that it is going to be slower and heavier.
In 2019, for the reasons discussed above, the web will speed up and progressed. In a nutshell 2019 is the year of page speed for giving us the opportunities to speed up of our websites.
Thanks for reading the article, next, i’m going to write on actionable strategies that worked for me to make blogging labs faster.